Current:Home > ScamsAdidas finally has a plan for its stockpile of Yeezy shoes -EquityExchange
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-19 04:46:00
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (121)
Related
- 2025 'Doomsday Clock': This is how close we are to self
- MLB Opening Day games postponed: Phillies vs. Braves, Mets-Brewers called off due to weather
- What happened to Utah women's basketball team was horrible and also typically American
- Jason Kelce Teases Brother Travis Kelce About Manifesting Taylor Swift Relationship
- Jamie Foxx reps say actor was hit in face by a glass at birthday dinner, needed stitches
- TikTok is under investigation by the FTC over data practices and could face a lawsuit
- Jadeveon Clowney joins Carolina Panthers in homecoming move
- What happened to Utah women's basketball team was horrible and also typically American
- Elon Musk's skyrocketing net worth: He's the first person with over $400 billion
- Hawaii says 30 Lahaina fire survivors are moving into housing daily but 3,000 are still in hotels
Ranking
- Stamford Road collision sends motorcyclist flying; driver arrested
- MyPillow, owned by election denier Mike Lindell, faces eviction from Minnesota warehouse
- When will Lionel Messi retire from soccer? Here's what he said about when it's time
- Venezuelans are increasingly stuck in Mexico, explaining drop in illegal crossings to US
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Heavy rains in Brazil kill dozens; girl rescued after more than 16 hours under mud
- Evers signs new laws designed to bolster safety of judges, combat human trafficking
- Why Vanderpump Villa's Marciano Brunette Calls Himself Jax Taylor 2.0
Recommendation
Senate begins final push to expand Social Security benefits for millions of people
Heavy rains in Brazil kill dozens; girl rescued after more than 16 hours under mud
Fans are losing their minds after Caleb Williams reveals painted nails, pink phone
Former Los Angeles Deputy Mayor Raymond Chan convicted in sprawling bribery case
Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
YouTuber Ninja Shares Skin Cancer Diagnosis
Celeb Trainer Gunnar Peterson Shares 4-Year-Old Daughter's Cancer Diagnosis
Julia Fox's Latest Look Proves She's Redefining How to Wear Winged Eyeliner Again